campaign section banner.

Campaign

werewolf hand in details.

This project is about creating a campaign for a coming soon product, in this case, I have chosen the product PS5. The concept of the campaign is something that I’ve came up with which is using the idea of virtual reality to upsell this product PS5.

solider hand in details.

Since the concept of virtual reality I’ve came up with that can apply to this upcoming product, I was thinking that I could mix some of the real life object and some surreal concept illustrations, to create something going into the world where things aren’t real. I’ve included hands that are real and re-creating their hands by illustrating 3 different character's hand. Then I have also came up with a background that is something representing the virtual world.

solider hand in details.

Since the concept of virtual reality I’ve came up with that can apply to this upcoming product, I was thinking that I could mix some of the real life object and some surreal concept illustrations, to create something going into the world where things aren’t real. I’ve included hands that are real and re-creating their hands by illustrating 3 different character's hand. Then I have also came up with a background that is something representing the virtual world.

web banner of the campaign, werewolf version.
printout banner of the campaign, robot version.
bus, web banner  of the campaign, solider version.